A family run business with sustainability at the heart of our ethos, we have been rescuing, restoring and finding new homes for second hand cashmere jumpers and cardigans for 30 years

I’m James, The founder of Soft touch Cashmere, after leaving school at 16 to work for my father in the recycled clothing industry i developed a love for rescuing and restoring used clothing.

I saw first hand the impact that ‘fast fashion’ has on the environment and the strain it put on the eco system of the countries it affected. That’s when I decided to make it my mission to rescue and restore as many of the clothing people discarded as possible.

I had a passion for restoring second hand cashmere in particular due to its exquisitely soft and luxurious feel and I quickly discovered I wasn’t the only one who had a love for cashmere.
 
In 2019 I launched Soft Touch Cashmere with a vision to create a sustainable clothing shop that makes affordable pre loved cashmere knitwear more accessable olnine. We were the first company to focus purely on restoring cashmere knitwear. My father had been restoring and reselling used cashmere knitwear for decades in shops and on market stalls but it wasn’t until 2019 we eventually launched our online shop.
 

A sustainable clothing company

Our Ethos

Sustainability is woven into everything we do. By choosing second-hand cashmere, every customer helps reduce textile waste, conserve natural resources, and cut down on the carbon footprint associated with new clothing production. Our process extends the life of existing garments, keeping them out of landfills and in circulation where they belong.

Why Second-Hand Matters

Fast fashion has transformed clothing into something disposable, but the environmental cost is immense — from water pollution and carbon emissions to the exploitation of natural fibers. Buying second-hand cashmere is a small but powerful act of resistance. It supports a circular economy, reduces demand for new manufacturing, and celebrates the beauty of what already exists.

Our Promise

Every piece we sell has been thoughtfully selected, expertly restored, and made ready to be cherished again. We’re proud to offer sustainable luxury that feels good — for the wearer and for the world.

Together, through conscious choices, it’s possible to redefine what fashion means and create a future where style and sustainability go hand in hand.

Values