Softtouchcashmere is a family run business that has been trading in designer cashmere sweaters,

cardigans and accessories for the past 25 years

our journey

From The Ground Up

May 13, 1994

From The Ground Up

When we first started we would buy small quantities of used clothing that had been collected by charities and then sold on to large companies that export mainly to countries in Africa and Asia. Then we would sift through the clothing and categorize them into different grades and materials which we would then either sell to other traders or to mills which would grind the clothing down into fibres and re-spin it into upholstery.

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To Market

April 26, 1995

To Market

In 1995 my father began selling vintage clothing on Camden market in London. Back then vintage clothing was hugely popular and his best sellers were sheepskin ‘Del boy’ style jackets, 80’s Adidas tracksuits, leather jackets and Levi jeans. Frank Skinner and Noel Gallagher we two famous faces that he sold to!

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Going Global

May 13, 1998

Going Global

This is when we began to reach out internationally to other countries that exported used clothing in large quantities. We bought lots of 80’s Adidas and Puma tracksuits and jackets from Germany which we exported as far away as Japan. At the time retro 70’s style floral shirts, flares and other 70’s fashions were all the range, so we would import them in bulk from USA and then sell them in smaller amounts to traders in the…

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To the high street

September 4, 2000

To the high street

Moving from the hustle and bustle of the market we opened a small shop on the shambles in York. Stocked with the same clothing we sold on Camden market. This is when we began dabbling in knitwear and introducing a few cashmere items into our range which we soon discovered the popularity of as they sold out fast and customers were eager for more.

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Here and Now

May 13, 2019

Here and Now

Today we focus primarily on pure cashmere knitwear as this is what we have the highest demand for and occasionally stock woollen sweaters and cardigans from time to time. When the colder weather arrives we attend different shows up and down the country but mainly focus on our online shop as we can reach a much wider audience via the internet.

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‘Lovely Jumper, fast delivery, great service. Thank you.’

-evesham46

Values